Working with generative AI opens up endless creative possibilities – but it also demands new ways of thinking, new workflows, and bold visions. Just because the possibilities are limitless doesn’t mean everything is great creative work. And let’s be honest – AI is far from perfect.
Having worked with photographers around the world, I know what high-end photography looks like. AI isn’t quite there yet – it lacks the high-res quality and the essential human touch that make an image truly extraordinary.
To get as close to high-end photography as possible, you need more: the creative process of postproduction to fix, refine and make it better.
AI can’t feel what makes an image truly powerful. It can’t decide what’s good or bad or what connects with people. That’s where l come in – to bring the human touch that transforms the possibilities of AI into exceptional artistry.